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ABC Awards (ABC) Fashion Retail qualifications have really taken off over the past year or so at Liverpool Community College. Catch up on all the news here.
Two Liverpool Community College fashion students Melissa Dunne and Jenna Stephenson, who teamed up to represent the college in the Skillsmart Retail annual competition, skillVM (Visual Merchandising), won the Gold award and first place in the SkillVM Competition on 30 June 2011. They are delighted and so excited at their prize; to work with the Visual Merchandising team in London to install their window at Peter Jones in Chelsea in August. This win in the World Skills 2011 UK final comes after competing with students across the country. www.skillVM.com
Melissa, who is studying a Btec Subsidiary Diploma in Business and Fashion Marketing and Jenna, who is studying ABC Awards Level 3 Diploma in Fashion Retail, have been successful in two heats so far on their journey to reach the final.
In the first heat they had to submit a design idea for a window based on the theme of 'colour blocking'. The challenge was stepped up a notch during the second heat when they were asked to produce a 3D model of their original design in under an hour as well as deliver a three minute presentation to professionals in the visual merchandising and fashion retail industry.
Course Leader Lucy Chapman said:
“Securing a place in the World Skills 2011 UK Final against some of the country’s top candidates is just a fantastic achievement for both Melissa and Jenna. They’re a credit to both themselves and the College.
Thank you for all the support we have received from ABC. Both of them have succesfully completed the level 3 Diploma in Fashion Retail and have learnt their skills in VM whilst doing so.”
ABC Awards congratulate Melissa and Jenna and wish them success with their window at Peter Jones.
Students studying Business & Fashion Marketing and Fashion Retail, spoke to Chinese students about their country’s fashion, lifestyle, influences and culture. The project, which was inspired by Liverpool's presence at the World Expo in Shanghai, allows students to conduct their own market research and investigate points of differentiation and similarity.
Lucy Chapman, course leader in fashion at Liverpool Community College, said:
“The video link up was a fantastic way for our students to communicate with other students and share ideas and information. It was a very useful and unique way for our students to see China beyond the stereotypes and to get a 'live' experience to gather primary research for their reports."
The students will use their research as inspiration for fashion photo shoots and blog articles, which enable them to showcase their work throughout the year to an international audience.
Student, John Lloyd, said:
“Speaking to the students in Shanghai has dispelled the stereotype that Chinese people all wear high end designer clothes and that actually, western high street retailers are now the mainstay of the young Chinese consumer.”
Fellow student, Claire Boyle, added:
“We were assuming a lot about China from internet research but by speaking to them directly it provided the best source of primary research short of actually going to Shanghai.”
Liverpool is the only UK city to have a dedicated pavillion in Shanghai with an average of 2,500 visitors a day. The pavillion is being managed by a partnership of Liverpool Vision and the Liverpool-Shanghai Partnership, supported by Liverpool City Council and the North West Regional Development Agency (NWDA.)
And if that wasn’t all…..
Other activities at the college included a guest speaker from New Look's buying department and local designers Nook & Willow who talked about the promotion and marketing of their brand.
The college also took students to the fashion women's wear trade fair event 'Pure' in London as part of their Buying project.
Tutor Lucy Chapman told ABC Awards that she has thoroughly enjoyed teaching students the reality of the fashion retail industry. She said it is excellent to see the students achieve a skill base that they can take forward into higher education (many students progressing to degrees at universities including UCLAN, London College of Fashion, Northumbria and UCA) and/or a career in fashion retail.
The college is holding its end of year Show in June at which it will showcase work from the ABC Awards Level 1 Fashion & Textiles and Level 2 and 3 Diplomas in Fashion Retail.
Thanks to Lucy Chapman for supplying the information and photos for these articles.
Posted 23.5.11 Updated 18.7.11
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