ABC Awards

ABC Awards and Petroc Pave the Way for Excellence in Retail

View the North Devon Journal Article Here

ABC Awards is delighted to welcome Petroc as its first centre to deliver the Higher Apprenticeship in Retail Management, the component qualifications for which are awarded by ABC Awards.

Aimed at learners of any age who are working within a retail setting, the Higher Apprenticeship in Retail Management is a new qualification which aims to increase excellence across the retail sector.

The two qualifications within the Apprenticeship provide
flexible opportunities to reflect individual needs.  Each qualification consists of a mandatory unit covering customer service or retail management skills plus a wide variety of optional units to choose from such as social networking, auditing stock and an opportunity to focus on an independent strategic management project.

Petroc already delivers a large number of apprenticeships but has extended its portfolio with the addition of the Higher Apprenticeship in Retail Management.

Petroc is one of the South West’s leading Further Education colleges which works with learners from all over Devon, Cornwall, Somerset and through work-based learning and international programmes much further afield.

Paul Eeles, Chief Executive of ABC Awards said “We are really excited to welcome Petroc on board as our first centre to deliver the Higher Apprenticeship in Retail Management.

Apprenticeships and Higher Apprenticeships deliver substantial benefits to businesses including greater productivity and substantial savings against recruitment budgets.

We are looking forward to working with Petroc to shape the future of the retail industry.”

Michelle Harding, Retail and Sales Programme Leader at Petroc says “We are delighted to be delivering the Level 4 Higher Apprenticeship in Retail in Devon. This exciting qualification will bring new skills and knowledge opportunities for retail professions in the South West and as one of only two training providers in the country offering this qualification we feel that we are leading the way with regards to developing local skills in this very important sector’.

To find out more about the Higher Apprenticeship in Retail Management contact Michaela Bailey, Deputy Head of Business Development on 07875 381 936 or e-mail  To find out more about our products and services visit our website

For further information about Petroc visit or contact 0843 515 4404

posted on: 10 Mar 2014

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